Streetwear brand project celebrates "walking culture," with visuals that are both minimalist and expressive. The design features hand-drawn illustrations of a character in motion, conveying the essence of walking as a daily, grounded activity. The slogan "Walking Beyond Your Desire Path" hints at exploring paths beyond the usual routes, encouraging an adventurous mindset.
The left side showcases a cartoon-like figure in a casual pose, embodying an approachable, relatable vibe. On the right, a bright yellow background is dotted with simple brown circles, representing footprints or the rhythmic repetition of steps. Above, a line of walkers symbolizes community and shared movement. The bold "01" suggests this is the first piece in a series, adding a collectible feel to the project.
